Anova Fertility

About

The human-centered approach to infertility. When Dr.Majorie Dixon created Anova Fertility, she bridged the gap between technology and human care. This special connection is home to Canada’s most technologically advanced embryology laboratory that at the same time is inclusive and empowering. What sets them apart is their dedication to every unique long and winding fertility journey.

The Challenge

Anova Fertility, home to Canada’s most holistic and technologically advanced expert fertility clinic, presented us with a multilevel goal to build their community, expand brand awareness and build social proof. Their mission centers around maintaining their position as the leading expert fertility clinic while spreading awareness about the innovative ways they assist individuals on their fertility journey. Through an effective social media strategy and thoughtful content creation, we positioned them as thought leaders in the space and amplified public awareness on how they support fertility.

Anova Fertility

Action

Social Strategy

Social Media Management

Creative Direction

Paid Advertising

consulting

Events

Brand Partnerships

User Generated Content

Content Development

Influencer Marketing

Results

Community Reach

Engagement Rate

Growth Rate

+30K

Monthly Average Reach

+18%

Since VG Took Over

+3.46%

Monthly Follower Growth Rate

Anova Fertility
Anova Fertility

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