AZUL

About

At Azul, their culinary vision drives home authentic Mexican food. Their blend of Mexican flavours offers the best eating experience that takes you right to the streets of Mexico. Their popularity is a testament to their respect for traditional flavors and ingredients, all intentional to make a memorable visit.

The Challenge

Azul, Toronto’s first street style Mexican spot in First Canadian Place and Union Station, approached us for their go-to-market strategy to enter the competitive hospitality scene in Toronto. Leveraging our capabilities, our role extended from social strategy, always-on social media management, content creation and influencer marketing to ensure a successful launch. To amplify their presence, we engaged influencers whose followers aligned with Azul's brand, generating buzz and anticipation within 1 month of launch. Our strategy drove significant foot traffic, sparked meaningful engagement, and amplified brand awareness within their target audience.