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Millie Yorkville Village Pop-up
About
The Millie Marketplace features artisans from around the world, many of whom are displaced persons and refugees. This special collection connects people through stories and expands perspective, but most importantly, it creates employment opportunities and economic empowerment for women living around the world. Shop these one-of-a-kind handmade pieces from over 15 countries.
The Challenge
Our collaboration with Millie involved bringing to life an influencer event for their new pop-up in Yorkville Village. Our approach involved hand selecting influencers who aligned with Millie's mission to join us for an immersive experience, by exploring artisan-made products from across the globe, participating in a 'build your own bouquet' station, and tapping into their creativity through tile painting. Our guests shared their experiences on their social media platforms, generating organic buzz around the pop-up, demonstrating the power of strategic influencer partnerships and events.
Action
Social Strategy
Social Media Management
Creative Direction
paid advertising
consulting
Events
Brand Partnerships
User Generated Content
Content Development
Influencer Marketing
Results
Viella Beaute
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