Playa Cabana

About

At Playa Cabana, authenticity is the driving force behind every culinary creation. Their Mexican-inspired dishes are meticulously prepared on-site, using fresh ingredients and drawing inspiration from diverse regions of Mexico. Everything they do stems from the desire to build community connection through thoughtfully crafted food, beverages, and inviting atmospheres

The Challenge

Playa Cabana, an authentic Mexican restaurant in Toronto, approached us to completely overhaul their social strategy and online presence. As a well-established brand, Playa Cabana aspired to translate their offline reputation into a thriving online community. This included not only the production of high-quality, engaging content but also the development of a strategic social media roadmap to foster substantial online growth. In addition, we collaborated with carefully selected food and lifestyle influencers, achieving remarkable results, including a single collaboration that garnered over 500K organic views.